[Securities Times] Different as Night and Day among Real Estate Enterprises, Evergrande Fulfilled the Full-year Sales Target Ahead of Schedule
Date:2011.11.16 Publisher:Securities Times
Under the circumstance where the tightening pressure of real estate market is greater and greater, Evergrande (03333.HK), which has been adhering to the strategy of developing in the second- and third-tier cities since last year, successfully fulfilled the sales target announced at the beginning of the year ahead of schedule.
Evergrande announced in Hong Kong that by the end of October 2011, the Group had achieved the accumulated contracted sales volume of 77.87 billion yuan, with an increase of 89.2% compare to that of the same period of 2010, which was 41.16 billion yuan, the accumulated contracted sales area of 11.856 million square meters, with an increase of 79.9% compared to that of the same period of 2010, and the accumulated contracted average sales price of 6,568 yuan/m2, with an increase of 5.2% compared to that of the same period of 2010.
Professor Hui Ka Yan, Chairman of the Board of Directors of Evergrande, is also satisfied with the Company’s current sales performance. He said at the news conference yesterday that, due to the scattered project layout throughout the country, Evergrande is more sensitive to the changes in the market at each level, which is also helpful for the Company to rapidly adjust the sales strategy.
For the housing price tendency in the mainland market in the future, the senior staffs of Evergrande also have their own judgment. Professor Hui Ka Yan said yesterday, “In my opinion, if the macro-policy and the macro-economy could become slightly loose, and if the economy could slightly improve, the tendency of decrease in the housing price and the trading volume would relatively become slow. This is a general tendency, which can be used as the basis of judgment.”