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Houseful Owners of Famous Brand Evergrande--the Group Joins Hands with 72 Famous Enterprises at Home and Abroad Again to Deepen Competitive Products Strategy.
Date：2008.01.28 Publisher：
On January 25, signing ceremony of the group's strategic cooperation alliance was held in Shangri-La Hotel of Guangzhou. Professor Xu Jiayin, chairman of the board of directors of the group, expressed on the signing ceremony of strategic alliance that Evergrande will endeavor to make the owners of 48 projects in the whole country enjoy famous-brand property management. Whether middle-grade products, medium or high-grade products or travel real estate products, each house is fine works. Owners of Evergrande’s products will have household appliances of name brand and live in safe houses constructed by famous enterprises. They will feel that they can set their hearts at rest to buy Evergrande’s houses. On the signing ceremony, President Xu also publicly expressed appreciation to nearly 300 construction enterprises undertaking Evergrande’s projects on behalf of 150,000 rural laborers on every project building site. He thanked them for letting all rural laborers get their salary in full amount on time to spend a happy and auspicious Spring Festival.
Combine Domestic and International Superior Resources Opening the Chinese Real Estate Beginning
On this signing ceremony, 72 domestic and international famous brands of eight major classifications including fitment material, main body construction, fitment construction, intelligent construction, garden building, architectural design, landscape design and sale agency concluded strategic cooperation alliance with Evergrande.
In recent years, the group has been implementing competitive products strategy in an all-round way. By the day the report gets released, Evergrande has already concluded its alliance with more than 100 domestic and international famous brands through bidding and inviting public bidding of several years. It combines superior resources of various fields in the chain of real estate development. Together with outstanding enterprises of every field, it has guaranteed the project quality of each link of the competitive products and established the core of the brand of high-quality house in the city, which is a great innovation of China's urban house quality. This has promoted urbanite's life quality and already become a grand occasion in the development course of Chinese real estate.
In order to realize the goal of national competitive products strategy, the group has carefully investigated and strictly chosen the cooperative traders of all circles in the chain of real estate construction. On construction materials and equipments, the group has established strategic cooperation alliance with OTIS, German Siemens and Japanese Panasonic, etc.; on product design, it has established cooperation relationship with Atkins, the third largest design company of the world; on choosing the construction units, it has established cooperation relationship with ten major enterprises with first class qualification like China State Construction Engineering. Corp.; on product fitment, it has established cooperation relationship with ten major famous enterprises of building decoration trade such as Suzhou Gold Mantis, Shenzhen Decoration And Construction Industrial Co., Ltd. and Shenzhen Grandland Group; on marketing agency, it cooperates with E-House China, Hopefluent Group Holdings Limited and World Union; on service for infrastructure, it associates with DTZ, the global top infrastructure management company.
One analyst points out that Evergrande’s measure of combining all kinds of superior resources in an all-round way and on a large scale is obviously for winning the first chance on the fierce market of the real estate. Nowadays real estate brands are competing fiercely. Evergrande grasps the opportunity in resource-sharing with domestic and international famous enterprises and cooperates with them in industry complementation. Through setting up integrated strategic supply chain with manufacturers, it brings each party concerned in management course into a close chain and makes association between strong enterprises to set up a bridge for mutual benefit and guarantee project quality from each link of the products chain. Besides making the competition advantage, it undoubtedly finally benefits the masses of house purchasers, namely Evergrande’s owners.
Make Evergrande’s owners of 48 projects in the whole country enjoy the service of famous-brand property management and famous enterprise
In recent years, the group has already successfully distributed in six major areas including Pearl River delta region, Yangtze River Delta, central China, southwest China, Northeast China and Northwest China. It has 48 projects in 22 key cities. Its five rich product lines including Evergrande Palace, Evergrande Splendor, Evergrande Oasis, Evergrande City and Evergrande Metropolis make products of high-grade, medium and high grade and travel real estate. In the following three years, through bulk purchase and delivery and steady cooperation, the group’s “competitive products project” will become more standardized and specialized. It will popularize the development mode of "make competitive products”, “standardized” and “specialized” to projects throughout the country and launch extensive cooperation with domestic and international cooperative partners in the fields of architectural planning, competitive products standardization, project design, building construction, garden equipment and property management, etc. in order to ensure competitive links for the development in the whole country and make the national project a new standard pole for competitive products realizing the leap from quality to brand for the enterprise’s development.
Professor Xu Jiayin, chairman of the board of directors of the group, expressed on the signing ceremony of strategic alliance that Evergrande will endeavor to make the owners of 49 projects in the whole country enjoy famous-brand property management. Whether middle-grade products, medium or high-grade products or travel real estate products, each house is fine works. Owners of Evergrande’s products will have household appliances of name brand and live in safe houses constructed by famous enterprises. They will feel that it is a kind of honor to buy Evergrande’s houses and they can set their hearts at rest. On this signing ceremony, Ralf. Ditel, representative of Atkins, the third largest design company, expressed that Evergrande Real Estate Group Limited has offered an ideal cooperative platform for both parties to realize win-win. On this platform, they are very confident to cooperate with Evergrande Real Estate Group Limited to make China’s beautiful houses. China’s development will exceed the prosperous Tang dynasty and influence the whole world.
Xu Jiayin, Chairman of board of directors expresses appreciation to the cooperative construction units on behalf of 150,000 rural laborers
On the signing ceremony, President Xu publicly expressed appreciation to nearly 300 construction enterprises undertaking Evergrande’s projects on behalf of 150,000 rural laborers on every project building site. He thanked them for letting all rural laborers get their salary in full amount on time to spend a happy and auspicious Spring Festival.
At present, the group has more than 30 buildings under construction in the whole country. There are nearly 300 units in charge of construction and 150,000 rural laborers on the building sites. Aiming to build a harmonious society and endeavoring to make a perfect work relation of “Honest and friendly; stable and orderly; work in harmony” for the past many years, the group has impelled every construction enterprise to distribute rural laborers' salary by every possible means.
In order to ensure rural laborers' rights and interests, in the course of project bidding, the group has strengthened the verification to bidding enterprises on labor and capital credit. If one enterprise has bad credit record, it will be rejected by “one vote”. Before going into operation in new project, the group and project contracting enterprises set up a protection system to guarantee rural laborers' salary. Once rural laborers' salary is in arrears, the security payment for rural laborers will be granted to each rural laborer as the salary. The group specially establishes a department to ensure rural laborers’ rights and interests. In the course of project construction, the relevant personnel of ensuring department of rural laborers’ rights and interests go to the first line of building site to carefully investigate and supervise the distribution of rural laborers' salary. They make “credit record” for construction units. If one unit maliciously delayed to distribute the salary, it will be listed on "the blacklist ". This has prevented the emergence of salary delay and guaranteed to distribute the salary to rural laborers in full amount and on time.
Combine Domestic and International Superior Resources Opening the Chinese Real Estate Beginning
On this signing ceremony, 72 domestic and international famous brands of eight major classifications including fitment material, main body construction, fitment construction, intelligent construction, garden building, architectural design, landscape design and sale agency concluded strategic cooperation alliance with Evergrande.
In recent years, the group has been implementing competitive products strategy in an all-round way. By the day the report gets released, Evergrande has already concluded its alliance with more than 100 domestic and international famous brands through bidding and inviting public bidding of several years. It combines superior resources of various fields in the chain of real estate development. Together with outstanding enterprises of every field, it has guaranteed the project quality of each link of the competitive products and established the core of the brand of high-quality house in the city, which is a great innovation of China's urban house quality. This has promoted urbanite's life quality and already become a grand occasion in the development course of Chinese real estate.
In order to realize the goal of national competitive products strategy, the group has carefully investigated and strictly chosen the cooperative traders of all circles in the chain of real estate construction. On construction materials and equipments, the group has established strategic cooperation alliance with OTIS, German Siemens and Japanese Panasonic, etc.; on product design, it has established cooperation relationship with Atkins, the third largest design company of the world; on choosing the construction units, it has established cooperation relationship with ten major enterprises with first class qualification like China State Construction Engineering. Corp.; on product fitment, it has established cooperation relationship with ten major famous enterprises of building decoration trade such as Suzhou Gold Mantis, Shenzhen Decoration And Construction Industrial Co., Ltd. and Shenzhen Grandland Group; on marketing agency, it cooperates with E-House China, Hopefluent Group Holdings Limited and World Union; on service for infrastructure, it associates with DTZ, the global top infrastructure management company.
One analyst points out that Evergrande’s measure of combining all kinds of superior resources in an all-round way and on a large scale is obviously for winning the first chance on the fierce market of the real estate. Nowadays real estate brands are competing fiercely. Evergrande grasps the opportunity in resource-sharing with domestic and international famous enterprises and cooperates with them in industry complementation. Through setting up integrated strategic supply chain with manufacturers, it brings each party concerned in management course into a close chain and makes association between strong enterprises to set up a bridge for mutual benefit and guarantee project quality from each link of the products chain. Besides making the competition advantage, it undoubtedly finally benefits the masses of house purchasers, namely Evergrande’s owners.
Make Evergrande’s owners of 48 projects in the whole country enjoy the service of famous-brand property management and famous enterprise
In recent years, the group has already successfully distributed in six major areas including Pearl River delta region, Yangtze River Delta, central China, southwest China, Northeast China and Northwest China. It has 48 projects in 22 key cities. Its five rich product lines including Evergrande Palace, Evergrande Splendor, Evergrande Oasis, Evergrande City and Evergrande Metropolis make products of high-grade, medium and high grade and travel real estate. In the following three years, through bulk purchase and delivery and steady cooperation, the group’s “competitive products project” will become more standardized and specialized. It will popularize the development mode of "make competitive products”, “standardized” and “specialized” to projects throughout the country and launch extensive cooperation with domestic and international cooperative partners in the fields of architectural planning, competitive products standardization, project design, building construction, garden equipment and property management, etc. in order to ensure competitive links for the development in the whole country and make the national project a new standard pole for competitive products realizing the leap from quality to brand for the enterprise’s development.
Professor Xu Jiayin, chairman of the board of directors of the group, expressed on the signing ceremony of strategic alliance that Evergrande will endeavor to make the owners of 49 projects in the whole country enjoy famous-brand property management. Whether middle-grade products, medium or high-grade products or travel real estate products, each house is fine works. Owners of Evergrande’s products will have household appliances of name brand and live in safe houses constructed by famous enterprises. They will feel that it is a kind of honor to buy Evergrande’s houses and they can set their hearts at rest. On this signing ceremony, Ralf. Ditel, representative of Atkins, the third largest design company, expressed that Evergrande Real Estate Group Limited has offered an ideal cooperative platform for both parties to realize win-win. On this platform, they are very confident to cooperate with Evergrande Real Estate Group Limited to make China’s beautiful houses. China’s development will exceed the prosperous Tang dynasty and influence the whole world.
Xu Jiayin, Chairman of board of directors expresses appreciation to the cooperative construction units on behalf of 150,000 rural laborers
On the signing ceremony, President Xu publicly expressed appreciation to nearly 300 construction enterprises undertaking Evergrande’s projects on behalf of 150,000 rural laborers on every project building site. He thanked them for letting all rural laborers get their salary in full amount on time to spend a happy and auspicious Spring Festival.
At present, the group has more than 30 buildings under construction in the whole country. There are nearly 300 units in charge of construction and 150,000 rural laborers on the building sites. Aiming to build a harmonious society and endeavoring to make a perfect work relation of “Honest and friendly; stable and orderly; work in harmony” for the past many years, the group has impelled every construction enterprise to distribute rural laborers' salary by every possible means.
In order to ensure rural laborers' rights and interests, in the course of project bidding, the group has strengthened the verification to bidding enterprises on labor and capital credit. If one enterprise has bad credit record, it will be rejected by “one vote”. Before going into operation in new project, the group and project contracting enterprises set up a protection system to guarantee rural laborers' salary. Once rural laborers' salary is in arrears, the security payment for rural laborers will be granted to each rural laborer as the salary. The group specially establishes a department to ensure rural laborers’ rights and interests. In the course of project construction, the relevant personnel of ensuring department of rural laborers’ rights and interests go to the first line of building site to carefully investigate and supervise the distribution of rural laborers' salary. They make “credit record” for construction units. If one unit maliciously delayed to distribute the salary, it will be listed on "the blacklist ". This has prevented the emergence of salary delay and guaranteed to distribute the salary to rural laborers in full amount and on time.
