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New projects are opened in Wuhan and Shenyang at the same time, and real view fine works exhibit the strength of the Group's brand

 Date:2008.04.28   Publisher:

Following the 200 million yuan sales before noon on the day of opening of Chengdu Evergrande Oasis last week, on April 26 the Group's another high-end luxurious badge --- Wuhan Evergrande Palace landed Wuhan real estate market. On the day, Tse Ting Fung, Joey Yung, Fan Bingbing and Wang Han were present. The site sales and people’s enthusiasm are high. By noon, the sales exceeded 150 million yuan.

Tse Ting Fung, Joey Yung, Fan Bingbing and Wanghan were present at the opening ceremony of Wuhan Evergrande Palace, and the single-day sales in Wuhan was a miracle.


Tse Ting Fung, Fan Bingbing, Joey Yung and Wanghan were at the opening ceremony of Wuhan Evergrande Palace

At 10am on April 26, celebrities Tse Ting Fung, Joey Yung, Fan Bingbing and Wang Han arrived at the triumphal arch of Wuhan Evergrande Palace. The brass band played the orchestra, and four long-awaited motorcycles started the engine to receive those celebrities. The stood up in the roadsters and waved towards the crowd on both sides. After getting off the cars, they walked into the main assembly room on the path covered with red carpet.

 
Grand Opening of Wuhan Evergrande Palace

The site was full of crowd of people. A specific region was allocated for fans. Fans were screaming. Celebrities walked onto the stage to meet the audience one by one, and they interacted with the MC by playing a game "learning Wuhan dialect". People present laughed from time to time. When Mr. Chen Qi, president of the Group Wuhan Company, announced the opening of Wuhan Evergrande Palace, fireworks were set off, royal salutes were made, thousands of peace pigeons were released, pushing the atmosphere on site to the climax. Afterwards, Mr. Wang Han, famous host in China presided over the ceremony for nearly 1 hour.
        It is observed that what is shocking is not only the product charm of Wuhan Evergrande Palace and the Group's strong brand appeal, but also those celebrities presence, which was unprecedented in Wuhan real estate market. It is believed that even years later, people will still recall this grand ceremony.


Distribution Center of Wuhan Evergrande Palace

Since the debut of Wuhan Evergrande Palace on April 9th, luxurious mock-ups, partial landscape were opened at the same time. An average of 500-600 calls are received ever day and the daily visits are 100. By noon on that day, the sales exceeded 150 million yuan.
        Reporters learned that the average sales price of Wuhan Evergrande Palace took the lead in the region. The price of 11-storey finely decorated hanging villa and 4+1 garden villa is 30% higher than the average price of the region. In very short period of time, the Group has occupied the key role in high-end real estate market and rapidly raised the values of buildings in Optics Valley and in Ma Anshan Forest Park in particular. A qusi-owner of Wuhan Evergrande Palace exclaimed at the opening ceremony, "I was moved by the quality of Evergrande Palace the moment that I arrived on site, and my confidence in Evergrande's strength had grown. Take the apartment with 7m hanging garden for example, the rate is 4000 yuan/m2. The grandeur of lake landscape and resplendent and magnificent club are indeed worthy every penny. No matter for living or investment, I think Evergrande is a good choice."
        To acquaint potential buyers with what the buildings are really like after delivery, the Group has made a landscape demonstration area on site, where the real landscape, club and mock-up are exhibited to consumers, which have been recognized by many potential buyers. Reporters saw on site that there were endless potential buyers coming to the Site. "Since the day that the distribution center opened, phone calls for information have been incessant from morning to evening. There are too many clients who have interests in our project", said one staff. At about 10am on April 26th, the Site was full of clients who came to see houses and apartments, and all the parking places reserved were full. And at that time, the distribution center and mock-ups are full of people, and there are still many clients queuing up. Wuhan Evergrande Palace was warmly welcomed by the clients, and a sales miracle was made in Wuhan.

Precious hanging garden for every household, landscape and "quasi-complete apartments" with fine decoration are manifestations of the strong power of the Group
        As it is known that Wuhan Evergrande Palace Project is situated to the south of Ma An Shan National Forest Park, the only urban forest park that occupies an area of about 10 thousand mu, which is at the core of the Optics Valley, and the corollary infrastructure is sound and traffic convenient. The Project occupies a gross building area of 470 thousand sq.m., which is for the purpose of building garden villa and top-grade luxurious houses. As introduced by the relevant person-in-charge, about 30000 sq.m. enclosed water system is about to be planned for the Project. A combination of constructions and forest create the multi-layer landscape space.
        Reporters saw on site that the garden design of Evergrande Palace is grand and of world-class European garden style with a blend of nobleness and elegance. About 30000 sq.m. enclosed water system is planned for the Project. Waterfalls, forests and high and low constructions are well fitted and bring the “water culture” in Wuhan to every household. All driveways and sidewalks are paved by masonry. Reporters learned that to create natural and ecological scenes, the Group has purchased from Yingde Guangdong and transported to site Huanglashi, one of the three well-known stones in China. All trees selected are full crown trees with the trunk diameter being 35-80cm. Along the lake area surrounding the club alone are planted over 140 rare species of tress. Tan Zhen, landscape engineer of the Group, told reporters, “the cost for Wuhan Evergrande European landscape garden and vegetation is about 1800 yuan/sq.m., as compared to the average cost of 120-150 yuan/sq.m in Wuhan, which is more than 10 times of the average. Landscape in Wuhan is indeed rare. Without super-strong financial strength and brand support, no ordinary developers may image doing so.”
         This opening of Wuhan Evergrande Palace provides hundreds of units, with the flagship layout covering an area of 220-370 sq.m, with the level height being 3.5-4.3m, 1.5 times that of the ordinary apartment. In addition, the 17-28 super-large bay, 25-80 sq.m special hanging garden, 7m high roof and subsided water proofing are all highlights of the Project.
         So mature community environment, landscape and room layout are full manifestations of the Group's brand strength, financial advantage and powerful market appeal. The responsible person of the Group told reporters that the sales mode featuring landscape open to the public, quasi-complete apartments and fine decoration will be adopted in all Projects of the Group to be opened throughout the country, which is aimed at assuring the buyers and provide them with safeguard. With the macro-regulation on the real estate sector adopted in the country, many developers that ar