On January 12, 2014, EvergrandeSpring National Partner Meeting & Order-placing Meeting came to a close at Guangdong QingyuanEvergrande Century Tourism Town under the joint witness of more than 3,000 dealers and partners across the country. By that day, EvergrandeSpring had accepted the orders of RMB 5.7 billion, creating the miracle of the FMCG industry. At the meeting, HuiKa Yan, Chairman of the Board of Evergrande Group, expressed his thanks for the support of the partners and dealers across the country to EvergrandeSpring, and said Evergrande would continue to strengthen the cooperation with the partners to ultimately achieve a win-win result.

On the scene of Evergrande Spring National Partner Meeting & Order-placing Meeting, Chairman HuiKa Yan was in the center of rostrum, President Xia Haijun was on the right of rostrum and Vice President Liu Yongzhuo was on the left of rostrum.

Miracle of EvergrandeSpring in 30 Days

It only took 130 days for EvergrandeSpring from being founded to accepting the huge-amount orders of RMB 5.7 billion , and it only took 30 days from being distributed to accepting the orders of RMB 5.7 billion, with the maximum speed, the widest influence, the most fierce tendency and the most revenue in the consumer products industry, a miracle of the consumer products industry. It was reported that Evergrande Group contacted and negotiated with Jinlin Province Government on the development of the mineral water project at the beginning of September 2013, and founded Evergrande Mineral Water Group on September 30, 2013, which was formally put into operation on October 20, 2013. On November 9, 2013, EvergrandeSpring turned out on the field of Asian Champions League Final, 11 days later, it had layout throughout the country, and in the first ten-day period of December 2013, it started to be distributed across the country. By January 12, 2014, EvergrandeSpring had accepted the huge-amount orders of RMB 5.7 billion.

In the short period of 130 days, EvergrandeSpring has developed from nothing and expanded from small to large, which has more than 4,000 employees, 31 sales companies at provincial level and 332 sales companies at municipal level. The series of data has highlighted the forward-looking scientific planning and powerful executive ability of Evergrande Group.

Chairman Hui said, "In my opinion, it is a miracle to have the support for the team construction, production, commissioning and transportation and from the more than 3,000 enterprise representatives present at the meeting today." Thanks to the encouraging expansion trend at present, distributed at about 8,000 outlets throughout the country every day, EvergrandeSpring will continue to create the miracle of the FMCG industry.

Chairman HuiKa Yan was making an important speech at the meeting.

EvergrandeSpring - a Livelihood Project

As a matter of fact, Evergrande was not prompted by a sudden impulse to enter the FMCG industry, but with deep consideration, which started the targeted studies as early as a few years ago. "As a private leading enterprise in China, Evergrande has been adhering to the livelihood-oriented operation principle. We have been considering how to do more beneficial things for the ordinary people and how to build more livelihood projects. We want to make good use of the brand Evergrande sufficiently to make more contributions to the society, which is a problem we have been studying in the recent three to five years."

As emphasized by Chairman Hui, it is best to make use of the brand Evergrande to do more livelihood things for the ordinary people in China and to enter the FMCG industry, and the opportunity is also the most appropriate. From the point of view of the long-term development of the Company, entering the FMCG industry is also Evergrande's grand strategy and grand decision.

The participating dealers were deeply encouraged by the speech of Chairman Hui, with unanimous enthusiastic applause.

Sales Target: More than RMB 30 Billion in 3 Years

The style of Evergrande is "either not to do, or to do the best". Since November 9, 2013, after EvergrandeSpring turned out on the field of Asian Champions League Final, Evergrande has invested RMB 1.3 billion in a short period of 20 days to advertise EvergrandeSpring on CCTV, nationwide web portals, TV stations in various regions and newspapers of main metropolises successively.

The powerful advertising enabled EvergrandeSpring to open the market rapidly and to be distributed throughout the country since the first ten-day period of December 2013, and by January 12, 2014, the national order-placing meeting had accepted the huge-amount orders of RMB 5.7 billion. Therefore, Chairman announced at the order-placing meeting on January 12, 2014 that the sales target of EvergrandeSpring would be RMB 10 billion in 2014, RMB 20 billion in the next year, and more than RMB 30 billion in the year after next.

Chairman Hui pointed out that there was huge market space for the domestic drinking water, and along with the growth in the people's living standard, water would become more and more necessary. "Our target is to achieve the capacity and sales volume of 15 million tons water. If this target can be achieved, the sales amount of mineral water in the future will also exceed RMB 100 billion. We have full confidence in this."

The dealers asked questions enthusiastically on the scene, competing to exchange with Chairman Hui.

Target Achievement is Derived from Strength and Cooperation

"Target plan management" has been the magic weapon of management for Evergrande. The sales target of EvegrandeSpringhas been determined, so it is particularly urgent to expand the distribution outlets throughout the country and to further advertise the quality of EvegrandeSpring in the next step. It is reported that according to the expansion speed of being distributed at 8,000 outlets throughout the country every day at president, EvergrandeSpring will strive to expand to 2 million distribution outlets throughout the country in the shortest period of time. Meanwhile, EvergrandeSpring will expand the new round of advertisements on January 25, 2014, striving to make the high quality of EvergrandeSpring well known to the public.

As emphasized by Chairman Hui, Evergrande Mineral Water Group is growing by standing on the shoulders of Giants. Evergrande selects to engage in the drinking water due to its solid economic strength and capacity as well as its powerful courage. He said, Evergrande has several thousand of partners in the residential property, and has been cooperating with them for a dozen years with much pleasure. In addition thanks for the support of the partners and dealers across the country to EvergrandeSpring, Chairman Hui also promised that Evergrande has been cooperating with the partners strategically based on the principles of openness, fairness and impartiality to finally achieve the win-win result.

3,000 dealers signed a contract simultaneously on the scene of the meeting.