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[163.com] Evergrande Creating New Path for Precision Poverty Reduction

 Date:2016.02.29   Publisher:163.com

On Feb 27, under the leadership of the CPPCC National Committee, Evergrande Group invested RMB 3 billion yuan to begin overall construction of the first batch of assistance construction projects for which Evergrande Group twins and helps Dafang County, Bijie city. This became an important milestone event of precision poverty alleviation in China's anti-poverty history.

Looking at economic and social development of the next five years in China, a comprehensive well-off is the main theme, and poverty alleviation is the key word. In this battle against poverty, enterprises have become a very important force.

Since the reform and opening up, enterprises have flourished as an emerging player in the market economies. Currently, enterprises have the advantages of market-oriented operating capacity and they can better make use of funds, technologies, marketing, management and other advantages in social poverty reduction, and hence stimulate the market's vitality among the less developed areas. In the process of twining and helping Dafang County, Evergrande has fully reflected the advantages of leading enterprises, assisted the local business in upgrading industries and enhanced sustainable blood-making capacity through selecting appropriate twining and helping paths according to local conditions.

Aiming at the most in need of livelihood for the well-being of the people, Evergrande has started 40 major projects, including 1 relocation and resettlement region in the county seat, 10 new villages, 13 kindergartens, 11 primary schools, 1 combined junior and senior high school, 1 modern vocational and technical college, 1 charity hospital, 1 nursing home, and 1 welfare center for children.

And specific to agriculture and animal husbandry resources of Dafang County, Envergrande has assisted in constructing 200 agricultural industrialization bases in the first batch, while also successfully introduced Hong Kong Shouguang Dili Group, Guangdong Yili Pharmaceutical Group, and other 20 agricultural industrialization leading enterprises, thus consolidating agricultural development foundation of Dafang County by virtue of industrial advantages of these famous enterprises in their respective fields.

Poverty alleviation requires intelligence development. Therefore, the development of education is the fundamental strategy of poverty alleviation. Evergrande not only organizes vocational and technical training for young workers in poor families who are seeking outside employment, plans to attract 30,000 people to be employed in the affiliated enterprises and strategic joint ventures of Evergrande Group within three years, but also establishes new schools and education funds, etc. to enhance the quality of workers through educational poverty alleviation, thus converting the labor advantage into economic advantages for the future and enhancing industrial competitiveness of Dafang County fundamentally.

To develop and promote a whole set of efficient innovative poverty reduction mode in a short time, it on the one hand thanks to Evergrande's strong strength, who has extensive experience in the development of their own industries; on the other hand, the demonstration effect of Evergrande also contributes its charisma to the "heroes" in China. Therefore, Evergrande has been able to introduce more enterprises to participate in poverty reduction, fully demonstrated the leading role of leading enterprises in precision poverty alleviation.

General Secretary Xi Jinping pointed out at the central working conference on poverty alleviation and development that "To relief poverty and to get rich is not just the matter of poor areas, but also the matter of the whole society. We must mobilize and unite all forces more extensively and more effectively." As a leading enterprise in China, Evergrande has well interpreted how to activate endogenous driving force in the poor areas simultaneously through "transfusion" and "hematopoiesis" and explore a new path for enterprises to participate in poverty alleviation and win the anti-poverty battle.