Entering 2016, the leading real estate enterprise continues to maintain the strong sales momentum of the previous year. On February 1, Shanghai-Hong Kong Stock Connect Evergrande Real Estate (HK.3333) announced that, the monthly performance, in January, 2016, achieved a contracted sales volume of RMB 21.23 billion and a contracted sales area of 2.452 million square meters, respectively increased by 83% and 62.3% on a year-on-year basis.

According to the insiders, January is traditionally a period of slack sales. In the case of economic downturn and continuing depression in the property market, Evergrande maintains a sustained growth in performance, which is inseparable from its several major competitive advantages including its excellent product quality, strong cost control, accurate product positioning, rapid development on large scale, delivery of buildings with refined decoration. According to data, Evergrande has made layout in more than 170 cities in China, with a total of more than 400 projects. As of the end of last year, it achieved a cash balance of RMB 158 billion, which laid a foundation for its rapid growth.

Data show that Evergrande achieved the sales volume of RMB 201.34 billion in 2015, a sharp increase of 53.1% over the previous year, and completed 111.9% of the increased sales target RMB 180 billion. According to the insiders, the large sales volume of Evergrande in January reflected that its products with exact positioning and cost-effectiveness tallied with the mainstream market. Such product positioning and structure of such products will still be welcomed by the market in the future.