On July 31st, Mascotte (HK.0136), a Hong Kong listed company jointly entered and hosted by Evergrande (HK.3333) and Tencent Holdings (HK.0700), announced that it would implement a 12-month business development plan and build up an Internet community service online platform (ICS online platform), to provide community customers with O2O one-stop services such as ordering, logistics arrangement and delivery of products or services, etc.

The announcement shows that Evergrande holds 55% of the shares of the company, becoming its controlling shareholder, and Tencent holds 20%, becoming its major shareholder.As the two largest shareholders, the two sides form a development community to complement each other’s advantages, and make the new industry bigger and stronger by taking advantage of the huge cooperative effect.

Analysts believed that, through this cooperation, Evergrande and Tencent would maximize their respective advantages in community management and Internet, create a new Internet community service ecosystem and completely rebuild the community service model, to change people's living and lifestyle, and provide the most convenient, the most rapid and most humane Internet community services, which would be a subversive revolution.

The Internet community service has broad prospects, containing a trillion blue ocean market.Statistics shows that by the end of last year, the nationwide properties had a management area of over 20,000,000,000 square meters, covered 260,000,000 households and 740,000,000 people, with market capacity of over trillion and 94% space to be integrated and developed. Within the next 3 years, the nationwide property management area will be increased by 3,500,000,000 square meters, with the market size continuously to expand.

Information disclosure shows that Tencent has the most advanced Internet technology resources and the biggest database of users, and its WeChat and QQ platforms are going to have more than 1,300,000,000 active accounts; while Evergrande has more than 400 communities in more than 170 cities across the country, property management area of 50,000,000 square meters, and nearly 4,000,000 house owners with an annual increase of 700,000-800,000. The industry believes that this is the best model for super strength combination of Chinese enterprises. The cooperation between the two sides covers the largest area and influences the most people than ever, realizing seamless connection of mobile Internet, cloud computing and big data with traditional industries.

On August 3, when the trading of Mascotte shares was resumed, its share price rose 71.9% against the market to HK $0.49. Calculated at the closing price, its market value exceeded HK $17,700,000,000.