On September 20, the Enterprise Research Institute of Development Research Center under the State Council, the Real Estate Research Institute of Qsinghua University and Chinese Index Research Institute jointly held the “Release of Research Results on 2008 Chinese Real Estate Brand Value and Summit Forum for Chinese Real Estate Brand Development” in Beijing Crown Plaza Hotels & Resorts.Evergrande Real Estate Group Limited was ranked among Top 10 Chinese Real Estate Enterprise Brand Value with brand value of 3.333 billion yuan relying on its excellent performance and strong brand influence.
        TOP10 research of Chinese real estate has been conducted for six consecutive years and its research results have caught the attention of all walks from life and played a powerful promoting role in upgrading the brand of the enterprise.
        TOP10 Research Team said: as a representative of stable expansion real estate enterprise, Evergrande owns 48 quality projects in 23 Chinese core cities and land whose scale is ranked in the first several places in Chinese real estate enterprises. Over 80% of these projects are in municipalities directly under the central government and provincial capitals with large product coverage and obvious development potential offering opportunity for their later high profit rate. Meanwhile, Evergrande has performed well in terms of business administration, project operation, circulation and running efficiency and brand value and has broader development space for the future.
        It’s reported that Evergrande was successively ranked in the first three places in national real estate enterprises in “2006 Hurun Brand List”, 2007 “Gold Prize for Brand China” and “Top 10 Chinese Real Estate Brand Value” in terms of brand value. In recent years, Evergrande has further deepen its fine works strategy, largely intensified its brand competitiveness, enlarged its scale operation degree and realized horizontal expansion and brand output.
        It is learned that Evergrande has experienced three stages in terms of enterprise brand construction and management: the period from 1997 to 1999 is carving-out stage when it became competitive and expanded rapidly through brand and capital accumulation; the period from 2000 to 2003 is strategic transfer stage when it focused on the construction of corporate culture internally and set the image of good faith externally to form brand competitiveness and become continuously powerful; ever since 2004, “Evergrande mode” has become the focus paid attention to by Chinese real estate enterprises. Until 2006, Evergrande entered into omni-directional sustainable development stage to expand and extend its chain value, to cultivate its international competitiveness and make a century-old company relying on its obtained brand effect. The analysts pointed out that with the development of national projects, Evergrande’s brand influence would be further expanded and its brand popularity, reputation and value would be soon enhanced.