On September 6, 2012, the news conference on the 2012 Chinese real estate enterprise brand value research results jointly sponsored by Enterprise Institute of Development Research Center of the State Council, Real Estate Institute of Tsinghua University and China Index Academy was held in Beijing, where the Report on 2012 TOP10 Chinese Real Estate Enterprises in Terms of Brand Value was released. The brand value of Evergrande is substantially increased at the annual speed of nearly 50%, and Evergrande has won the TOP10 championship in terms of brand value among Chinese real estate enterprises for three consecutive years.