On October 27, the new product release conference of Cowala baby formula in New Zealand was held in Guangzhou and Xu Wen as Vice President of EVERGRANDE GROUP and the chairman of Evergrande Dairy Group, Vice President of EVERGRANDE GROUP Liu Yongzhuo, the Chief Financial Officer of Evergrande Cowala Dairy in New Zealand John Fernandez, quality testing director of Evergrande Cowala Dairy in New Zealand Nicola Scholes and technical director of Evergrande Cowala Dairy in New Zealand Stelios Simpson attended the listing conference.

EVERGRANDE ball stars Elkeson’s family, Sun Xiang’s family and Zeng Cheng’s family addend to the site and they were employed as the global marketing ambassadors of Cowala milk power. Elkeson, who would become a father soon, was endowed 30 tins of Cowala milk power and he expressed that he highly praises the producing area and quality of Cowala milk power and would bring the milk powder to Brazil, which was considered as another form of “export” of Chinese milk powder. More than 300 mainstream medias from China report the publishing conference site.

In September of this year, Evergrande Dairy Group was established officially and in the same year EVERGRANDE purchased Cowala Dairy in New Zealand to produce Cowala baby formula. Cowala became another foreign high-end milk powder brand that enters into Chinese market.

Xu Wen, the Vice President of EVERGRANDE GROUP and the Chairman

 of Evergrande Dairy Group, delivered a speech

John Fernandez, the Chief Financial Officer of Evergrande Cowala Dairy

 in New Zealand, made a speech

Cowala baby formula in New Zealand was launched

Originally tinned, originally filled and produced according to pharmacy standard.

Cowala Dairy in New Zealand is the famous enterprise in New Zealand which mainly produces infant formula. Daily industry has been the national lifeblood of New Zealand, the world natural pasture all the time. Over time, governments in New Zealand are strictly with the management and control of pasture, milk sources and dairy production.

Xu Wen, the Vice President of EVERGRANDE GROUP and the Chairman of Evergrande Dairy Group, said in a statement that New Zealand Cowala baby formula imported with original can and packaging from New Zealand, and Cowala was an enterprise manufacturing New Zealand baby formula registered at first batch after issuing “New Deal for National Imported Milk Power”.

John Fernandez, the Chief Financial Officer of Evergrande Cowala Dairy in New Zealand expresses that the milk power in New Zealand is very famous due to its advantaged resources, dairy gathering technologies and numerous advantages. Cowala Dairy is the only enterprise in the pharmacy class of biggest transnational pharmacy group GPM to manufacture and operate dairies in New Zealand, and it passed strict testing to improve fundamentally dairy quality.

Cowala baby formula imported with original can and packaging, and the packaging is the tank in the technique without epoxy resin and plasticizer in New Zealand; in transport links, the whole process of storage and transportation is monitored all the way from New Zealand to China, which made each can of milk power keep the best temperature during transporation.

Liu Yongzhuo (the right), the Vice President of Group, 

awarded a medal for Elkeson (the second from light)

Liu Yongzhuo (the light), the Vice President of Group,

 awarded a medal for Sun Xiang family

Liu Yongzhuo (the right), the Vice President of Group, 

awarded a medal for Zeng Cheng family

Leaders and honored guests present in release conference took group photos

Unique Feature – “Three Abilities” formula manufacture

In the production processes, Cowala milk power is manufactured strictly in accordance with CODEX formula standard of international authority, as nutriology specialist shows, the standard is based on nutriology theory, and even more based on clinical research for child development.

It is understood that CODEX formula standard has strict rules on various elements matching, packaging, label expression, quality, safety and so on contained in infant milk powder, and it regarded by industry as the scientific and correct standard for infant formula.

Besides, Cowala milk power has a feature of “three abilities” combined with intelligence, physical ability and visual ability. Intelligence formula (DHA+ARA+ Choline), physical ability optimization (α- lactalbumin + 5 kinds of nucleotide + GOS) and visual ability optimization (Vitamin A + taurine +β- carotene) meet the nutritional requirements in the whole growing process.

The exclusive “One yard for one can” is safe and traceable

Cowala milk powder sets manufacture video traceability system of one yard for one can exclusively in industry. Consumers can obtain only “Identity information” of the milk power immediately and confirm whether the milk power is true or false after scanning two-dimensional code with phone. These information include number, serial number, batch number of product, importing state of the milk powder etc, and appearance photo and internal “ perspective photo” as well. Whether the amount of milk is enough and whether there is foreign matter inside can be judged clearly through the “perspective photo” etc.

In the production of video tracing system within enterprise, 16 key processes of whole production process of each can of milk power are given a whole-process monitor and recording, and information such as temperature and humidity are recorded by high-tech equipment. The core information makes up systematic “big data”, which is similar to the “black box” of airplane. Moreover, the video recording and relevant information of each can of milk powder are preserved for three years, one year more than the shelf life of products, and real “safety and traceability” is done.

Cowala baby formula in New Zealand was imported with original packing and original can

The third-section products of Cowala baby formula

The first batch passing inspection of China imported milk powder

The registered trademark pattern of Cowala milk powder is a lovely koala bear (koala by general speaking), and each can of Cowala milk powder is imprinted with authorized koru mark. Koru is the national flower of New Zealand and symbolizes New Zealand image. Koru mark is the identified mark for high-quality products in New Zealand, which stands for production processes meeting with international standard and the national standard of New Zealand.

The new importing rule for foreign milk powder was carried out on May 1, 2014, which is called “the strictest rule in China”, and the enterprises producing foreign baby formula can export to China only on the condition of passing identification, approval and register in China. In the name list published by state, Cowala is a New Zealand enterprise producing baby formula among the first batch acquiring registers. It is learned that there are only 41 enterprises producing baby formula in 13 countries acquiring registers.

It is really high time for EVERGRANDE to distribute dairy industry

It is known that milk source has great insufficiency in China. The imported milk powder amount reached 85 tons in 2013, however, the imported amount has surpassed 650,000 tons in the first half of this year, and it is predicted that 1,350,000 tons mark will be broken in the whole year.

In the face of market supply and demand insufficiency of inland dairy, enterprises including EVERGRANDE have focused on overseas markets and hope to acquire high-quality milk source and advanced technology through acquisition.

“The acquisition of EVERGRANDE to Cowala Dairy in New Zealand this time may satisfy the baby formula market demand rising markedly.” One dairy market expert pointed. He predicted that EVERGRANDE would establish its own dairy base and build China’s own national brand after introducing foreign advanced technology.

Cowala milk powder appeared in Chinese Super League and created classic marketing

On October 26, Cowala baby formula produced by Evergrande Cowala Dairy in New Zealand was made its first appearance in the match field of Chinese Super League. In the match field, footballers of Guangzhou Evergrande wore polo shirts of “Cowala baby formula”, the products elements of Cowala Baby Formula can be seen wherever audiences outside and inside look.

Footballers of Guangzhou Evergrande wore polo shirts of “Cowala baby formula”

Large-scale banners in the field

Cowala elements can be seen everywhere out of the field