According to the performance report released by Evergrande (3333.HK) on Dec. 3, the sales of the Group hit RMB 13.41 billion in Nov. alone, the Group has exceeded its annual target sale of RMB 110 billion beforehand as of the end of Nov. with sales of RMB 120. 7 billion. 

The announcement reveals that the Group's growing rate of sale in Nov. ranks first in China with growing rates of 48.2% and 88.5% on month-on-month and year-on-year basis respectively. The sale as of Nov. 2014 has hit RMB 120. 7 billion and topped the domestic growing-rate list with a year-on-year increase of 22.7%, allowing the Group to hit 109.7% of the annual target sale of RMB 110 billion.     

Evergrande has been topping the list of annual target sale achievement in 2014. In the first 11 months, the Group has exceeded RMB 10 billion in monthly sale for seven times and the sale even hit RMB 13.41 billion in Nov. alone, a best figure in the second half year, making the Group the first one of the industry to exceed annual target sale in advance. According to statistics, over the six years since its stock exchange listing, the Group has been enjoying a stable growth with target sale excess every year, its annual sale has soared to over RMB 100 billion last year from around RMB 30 billion in 2009, and even exceeded RMB 120 billion as of the end of Nov. 2014. 

In the context of property developer polarization and market segmentation, Evergrande has been enjoying a satisfying sale performance in virtue of its expansion of layout, market-accommodative sale strategies and product positioning that goes well with policy trending and inelastic demand.