On November 21, the match-ups of AFC Champions League Finals were much-anticipated. Several tens of thousands of fans got together in Guangzhou Tianhe Sports Center, which was just like a red ocean. As discovered by the journalist on the site, Evegrande Life Insurance – the insurance flagship established by Evergrande – was introduced for the first time on the field.

Evegrande Life Insurance became the biggest hit other than the match on that evening, getting the attention of the global several hundreds of millions of fans, and the elements of "Evegrande Life Insurance" could be seen everywhere. In the opinion of an insider, "Evegrande Life Insurance duplicated the marketing classics of Evergrande Ice Spring in 2013 AFC Champions League again, the shocking introduction of which fired the first shot in the business expansion."