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Grand Opening of Evergrande's First Children's Playground “1+Playground”

 Date:2015.03.31   Publisher:Evergrande Group

On March 21, Evergrande 1+Playground, Evergrande’s first children's playground brand, was unveiled in Liuyang City. More than 5,000 customers personally participated in the grand opening ceremony, witnessing the start of Evergrande’s children recreation industry.

Evergrande 1+Playground is a composite type indoor children's playground built by Evergrande Commercial Group after years of independent development under the new situation of domestic children industry development, with the building of China's most influential children's recreation chain brand as the development target, and “the joy of family” as the business philosophy. Its industry-leading recreation equipment and decoration craft are adopted by its Evergrande Recreation Corporation together with domestic and foreign senior design teams and children's education experts by incorporating the cartoon elements originally created by Evergrande Animation. Evergrande 1+Playground is also supplemented by children's retail, early education, parent-child catering, children photography, children’s hairdressing and other functions, in order to build an enjoyable and educational parent-child platform for recreation and social contact.

Meanwhile, Evergrande 1+Playground as a main industry operated by Evergrande Commercial Group itself will further improve the experience format of the commercial complex, and form a huge cluster effect and brand advantages together with Evergrande Studio and Evergrande Supermarket, in order to add brilliance to Evergrande's strategic development and to add reputation to the brand of Evergrande.