“Panic buying” occurs on the first opening day
         On the first opening day of Evergrande Splendor in Chongqing, the reporter begins to go to the sales scene at about 9 o’clock. After arriving at the scene, the reporter finds that the sales hall has been overcrowded. A lot of anxious buyers have been waiting at the scene since 6 o’clock in the morning in order to buy their ideal houses.
         It is reported that Evergrande Splendor in Chongqing presents 1596 sets of units this time, covering small high-rise buildings, townhouses, two-family houses and detached houses. Super views and good prices are the hightlights of the real estate market in Chongqing. The low-price strategy quickly draws the attention of customers in the city. The unit price of 2980 yuan / M2 plus the free fine decoration of 1200 yuan per square meter, as well as houses with mountain and lake views which is only 480,000 yuan per set, give a great shock to the real estate market in Chongqing. According to the statistics of relevant persons-in-charge, by the time of opening, a total of 1600 sets have been subcribed in the VIP subscription for Evergrande Splendor. This is extremely popular for such high-end properties which focus on the sales of villas. As of 20:00 on the opening day, the total sales amount for the project has reached 561,640,000 yuan.
          In addition, goods news also comes from Evergrande Palace in Baotou. 818 sets of products are presented and 350 sets have been subscribed. On the opening day, the number of visitors reaches 6000.
          According to the market analyst, the good product quality and the marketing strategy of “every opening definitely offers special price, special price definitely leads to value increase” make the projects of Evergrande always popular. Such remarkable sales achievements are in accordance with expectation.

Early arrangement to get the opportunity
          It is reported that so far since the end of last year, the improving economic situation keeps benefiting the real estate market. In such circumstance, Evergrande has been taking the “proactive” strategy since the beginning of this year and led the real estate market by means of large-scale openings. In 24 major cities, including Guangzhou, Chongqing, Shenyang, Chongqing, Wuhan, Xi'an, Nanjing, Tianjin, Kunming, Baotou and Taiyuan, dozons of projects of Evergrande carry out large-scale promotions almost every month in the first half of the year.
         The reporter learns that as Evergrande marches towards the harvest period with its national overall strategy, its market share has been expanding and it has been leading the real estate market in China. All premises promoted by Evergrande this year are opened in the fine-product mode of “actual-view garden + to-be-delivered building + fine decoration” as always. More attention has been paid to customer maintaining in the early stage. Often, weeks before any project is opened, potential buyers are invited to the scene to visit and feel the high-end fine products. Every time before the opening begins, a lot of customers have expressed their strong intention of buying.
         The industrial expert analyzes that the real estate market warms up more and more prominently since the end of last year, that whether in March of this year or at present when the market competition becomes more fierce, Evergrande can always catch the “opportunity” sensitively at the earliest time possible. In addition, Evergrande always implements the marketing strategy which meets the market needs. These are the important factors for Evergrande to go ahead of the other developers in the country and to make proud sales achievements.