International Finance News 2010-9-20 Cheng Huijian

The year of 2010 has witnessed great achievements of Evergrande not only in soaring sales despite slow industrial development but also in increasing brand value and widely known reputation.

In the 2010 value brand rankings of Chinese real estate companies released on September 18, Evergrande triumphed many well-established and flagship real estate enterprises with a brand value of RMB 8.016 billion to be the top. This was another No.1 banner scored by Evergrande in China’s real estate industry under the leadership of Hui Ka Yan, who has always been committed to “be the best”. Previously, Evergrande is well-known for its leading positions in the real estate industry in terms of sales area, development area and project layout nationwide.

The public figure that has understanding inside information said that Evergrande brand's winning the championship is Hui Ka Yan’s dream for many years. Although the brand does not have so much hard indexes for measurement, its weight and impact are far more than the pure performance. After all, “golden cup, silver cup are inferior to the public praise of common people”. Brand represents the status of Evergrande in the eyes of the common people.

According to inside information, Evergrande, as a new force in the real estate industry, has managed to surpass Vanke, Zhonghai, Poly and other state-owned real estate enterprises with inherent development advantages in terms of implementing brand strategies. This mainly benefits from that Hui Ka Yan himself has attached tremendous emphasis on the corporate brand, which has been penetrated in every link of Evergrande’s development. Hui Ka Yan requires Evergrande to do its best in terms of implementing enterprise strategies, boutique projects and product cost control, leading Evergrande to leaping development and sustainable success.