On October 16, an Evaluation Findings Release Conference, jointly hosted by China Research Academy of Real Estate, China Real Estate Association, and China Real Estate Evaluation Center, was held in Beijing, which released an Evaluation & Study Report on Brand Value of Real Estate Enterprises within China in 2012. The Report showed that the brand value of Evergrande Real Estate Group reached 24.86 billion yuan, sharply up 18%, and previously, it has already been ranked first among top 10 brands within China’s real estate industry in 2012 jointly awarded by Enterprise Research Institute of Development Research Center of the State Council, Real Estate Research Institute of Tsinghua University, and China Index Academy for consecutive 3 years.