On June 18, 2012, Evergrande Cultural Industry Group held a ceremony of establishment of Evergrande Music Company and launch of “Evergrande Starlight” series of concerts in Beijing. Song Ke and Gao Xiaosong-leaders in the music industry joined Evergrande music company, in which Song Ke serves as a director and general manager, and Gao Xiaosong as a director and music director.

Ewvergrande Music Company was founded as a subsidiary of Evergrande Group in November 2010, with a vision to copy Evergrande’s success model in the field of football to the cultural industry sector, which will do its utmost to promote the development of Chinese music industry. Evergrande Music focuses on promoting the development of Chinese pop music, inherits Evergrande's corporate culture style and modern management mode, recruits the industry's top music practitioners to build China's first-tier high-end music brand, and integrates advantageous resources to establish a first-class star-making team.

At the strategic conference of establishment of Evergrande Music Company, Song Ke and Gao Xiaosong-leaders in the music industry appeared on the arena, who will form powerful alliances with Evergrande music to give ideas for its development.