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Evergrande Real Estate Group Limited Became the "New Estate King" with 4,100 Million Yuan and Made another Progress in the Expansion of Competitive Products
Date：2008.01.10 Publisher：
After 230 rounds of lifting cards for 75 minutes, Evergrande Real Estate Group Limited beat Happy Industry Group in the seesaw battle and took a large area of second-class land for dwelling in Yuan village in Tianhe district of Guangzhou, at a total price of 4,100 million yuan and a floor land price of 13053 yuan per square meter. It once more set up a new floor land price of residential plots in urban area of Guangzhou. According to the analysis of the industry, Evergrande’s becoming “New Estate King” of Tianhe district with a high price will bring positive and profound influence on its long-planning strategic expansion of competitive products.
Evergrande’s Strategic Expansion of Competitive Products Takes an Important Step
Evergrande has expanded at surprising speed in the whole country in recent years. At present it has already got 48 projects in 22 cities. These projects have thoroughly reshaped themselves out of the product line of "Splendor" series, and have formed the five major product brands of "Evergrande” series under the flag of competitive products strategy. These brands include Evergrande Oasis, Evergrande Palace, Evergrande Splendor and Evergrande Metropolis. These projects have expanded the “Competitive Products Strategy” to the whole country. Rapidly expanding throughout the country, Evergrande deepens the extension of its project in its “base camp” of Guangzhou. It is an important step of the competitive products strategic extension to buy the “golden land” at a high price for Evergrande. This indicates that Evergrande attaches more importance to the market of Guangzhou while expending outward.
Advanced Products after "Turn Round Magnificently"
In fact, Evergrande has already made its clear plan and affirmation to have a finger in advanced products several years before. From concluding the strategic alliance with more than one hundred material traders and making "source" fine works to introducing cooperative partners in many aspects and developing and constructing new projects in an opener mode, Evergrande expects to have more speech rights on the advanced product market. The opening of Evergrande Royal Scenic Peninsula indicates that Evergrande has begun to turn its products from "Splendor" series to more advanced "Evergrande” series. Evergrande’s Oasis project in Shenyang, which is regarded as "The Number One Water Scenery Luxurious House in Northeast" in December of 2007, is taken as another important chapter after the product transition. The successful purchase of Line Two River Scene block at Yuan village of Guangzhou is regarded as the great evidence that Evergrande has made the transition.
"Ground King" Taking Obvious Position Advantage
The ground at Yuan village of Guangzhou where a Silk ＆ Flax Factory was located before was bought by Evergrande at a sky-high price of 4,100 million yuan. It is regarded as the eastward extension of Pearl River New City. Looking from the value, this ground will become another hot block located in Yuan village after Pearl River New City, Pa Oasis and Golden Sand Oasis in the future. It is said that this ground and other factory sites will form a large-scale newly-built residential subdistrict to alleviate the house-purchase demand of Tianhe District, where residential districts had not been approved since 2006. The reporter gets to know that the block takes an advantageous geographical position with comprehensive residential supporting facilities such as education and medical treatment, and enjoys the river scene of Line two. The total construction area reaches 310,000 square meters, and the block does not have house type restrictions. It is a rare golden block in the urban area of Guangzhou. Comparing with the expected house price in the future, the land-price of 13053 yuan per square meters is reasonable.
Evergrande’s Strategic Expansion of Competitive Products Takes an Important Step
Evergrande has expanded at surprising speed in the whole country in recent years. At present it has already got 48 projects in 22 cities. These projects have thoroughly reshaped themselves out of the product line of "Splendor" series, and have formed the five major product brands of "Evergrande” series under the flag of competitive products strategy. These brands include Evergrande Oasis, Evergrande Palace, Evergrande Splendor and Evergrande Metropolis. These projects have expanded the “Competitive Products Strategy” to the whole country. Rapidly expanding throughout the country, Evergrande deepens the extension of its project in its “base camp” of Guangzhou. It is an important step of the competitive products strategic extension to buy the “golden land” at a high price for Evergrande. This indicates that Evergrande attaches more importance to the market of Guangzhou while expending outward.
Advanced Products after "Turn Round Magnificently"
In fact, Evergrande has already made its clear plan and affirmation to have a finger in advanced products several years before. From concluding the strategic alliance with more than one hundred material traders and making "source" fine works to introducing cooperative partners in many aspects and developing and constructing new projects in an opener mode, Evergrande expects to have more speech rights on the advanced product market. The opening of Evergrande Royal Scenic Peninsula indicates that Evergrande has begun to turn its products from "Splendor" series to more advanced "Evergrande” series. Evergrande’s Oasis project in Shenyang, which is regarded as "The Number One Water Scenery Luxurious House in Northeast" in December of 2007, is taken as another important chapter after the product transition. The successful purchase of Line Two River Scene block at Yuan village of Guangzhou is regarded as the great evidence that Evergrande has made the transition.
"Ground King" Taking Obvious Position Advantage
The ground at Yuan village of Guangzhou where a Silk ＆ Flax Factory was located before was bought by Evergrande at a sky-high price of 4,100 million yuan. It is regarded as the eastward extension of Pearl River New City. Looking from the value, this ground will become another hot block located in Yuan village after Pearl River New City, Pa Oasis and Golden Sand Oasis in the future. It is said that this ground and other factory sites will form a large-scale newly-built residential subdistrict to alleviate the house-purchase demand of Tianhe District, where residential districts had not been approved since 2006. The reporter gets to know that the block takes an advantageous geographical position with comprehensive residential supporting facilities such as education and medical treatment, and enjoys the river scene of Line two. The total construction area reaches 310,000 square meters, and the block does not have house type restrictions. It is a rare golden block in the urban area of Guangzhou. Comparing with the expected house price in the future, the land-price of 13053 yuan per square meters is reasonable.
