Further expansion of the strategic alliance of Evergrande together with 83 famous suppliers

It is reported that on Jun. 1–6, Evergrande Real Estate Group held the 2009–2010 annual material and equipment bidding conference in Evergrande Hotel for profound strategic cooperation with 83 domestic and foreign suppliers of famous brands.

Cooperation between powerful enterprises and alliance of famous brands for creating fine works

During the bidding conference, 228 top suppliers of materials and equipment from all parts of the country competed with each other intensely. By the end of the bidding conference, 83 enterprises won bids. Among them, 48 enterprises are the original strategic cooperative partners, and 35 enterprises become the new strategic cooperative partners of Evergrande.

Professional persons of the real estate industry pointed out that along with the successful implementation of the strategy of national layout in recent years, the strategic structure for further nationwide expansion has become mature. At present, when the real estate enterprises compete intensely with each other, Evergrande Real Estate Group grasps the opportunity to share resources with famous domestic and foreign material and equipment suppliers and cooperate with them for industry complementation. Through the set up of the integrated strategic supply chain with the suppliers, relevant parties in the operation process are included in a close supply chain. A bridge for the cooperation of powerful enterprises for win-win development is built, thus guaranteeing the project quality in all links of the product chain. This mode can be rated as the model in the industry.

A relevant leader of Evergrande Real Estate Group says that five product lines of Evergrande have successfully been expanded to all parts of the country. Through the mode of purchase, provision, and delivery in a uniform way and stable cooperation, the fine works of Evergrande are more scaled up and specialized, and the brand advantages and the successful experience of the fine-work-based mode of Evergrande have been copied onto the projects in the country.

With creditability, the “allies” jointly enhance industry alliance for double win

According to the introduction of a relevant leader of Evergrande, in order to guarantee the high-quality integrated supply chain, as early as Jun. 2007, Evergrande has started the “Allies Concern Plan” that is well-known in the industry, through which the enterprise has kept long-term stable double-win cooperation relation with famous suppliers.

The relevant leader of Evergrande says that based on the sincerity to the cooperative partners, with the target of achieving joint development, forming benign mutual interaction, and promoting double win, through the Allies Concern Plan, the transaction cost for mutual precaution and avoidance of disadvantages is reduced to a large extent, and the effectiveness and high efficiency of association is thus enhanced.

According to a supplier in the conference, the outstanding dedication of the Allies Concern Plan for protecting the prosperity of the downstream industries of the real estate industry demonstrates the public trust and the social responsibilities of Evergrande as a leading famous enterprise of the real estate industry. As cooperative partners of Evergrande, the suppliers will take the interests of the whole industry into account, overcome the difficulties such as the large fluctuation in the raw material market and the short supply of the equipment manufacturing and producing capacity, and guarantee the on-time delivery of various materials and equipment, so as to guarantee the progress of the Evergrande projects.

According to analysis of experts in the industry, the constant expansion of the integrated strategic supply chain of Evergrande with the suppliers can guarantee the product quality from the sources, and further promote the quality of the series of building of Evergrande. In addition, the “fine work strategy” on which it has consistently insisted will be promoted in depth.