On Jul. 1, the Sales Rankings of China Real Estate Enterprises in the First Half of 2010 jointly issued by China Real Estate Information Group and Chine Real Estate Assessment Center was formally released. The list indicated that Evergrande won the champion again in terms of sales area of 3.32 million square meters and temporarily ranked the second in sales amount rankings.

The performance of Evergrande was improved in the adverse situation, leading the first echelon of real estate enterprises

The list indicated that only 11 real estate enterprises ranked among the Ten Billion Club in the sales of the first half year. In the most-watched competition of champion and runner-up in terms of sales area and sales amount, Evergrande successfully won the champion in terms of sales area and the runner-up in terms of sales amount.

In the first half of 2010, Evergrande realized the sales area of 3.32 million square meters, with an increase of 39% compared with that of the same period of last year; realized the sales amount of 2.11 million yuan, with an increase of about 100% compared with that of the same period of last year. At the same time, among all enterprises in the rankings, Evergrande is the only enterprise hitting new highs in performance every month of which the link-relative rate of sales amount and sales area still keeps growing every month in the adjustment of the real estate market in the first half of this year (except February during the Spring Festival).

Miracles appear as the result of layout in second- and third-tier cities, and Evergrande leads the race, paying attention to 3 wins

According to the analysis of CRIC Report, there has been a point of inflection since the new micro-control policies in Apr. of the market in the first half year. Since the new policies on real estate were released, the turnover in first-tier cities such as Shanghai and Beijing has even shrunk by 70-80%; but the turnover in the second- and third-tier cities with smooth growth in the previous prices has been relatively stable. This directly contributed to the outstanding sales performance of enterprises with their layout mainly in second- and third tier cities such as Evergrande.

Insiders hold the opinion that the advanced strategic layout, standardized operation capability, and products of high cost performance of Evergrande are vital for its continuous leading position in the sales list. Evergrande’s advanced strategy of building residences in second- and third-tier cities of high growth, especially those areas of high growth, is helpful for defusing policies and market risks; while the high-effective development mechanism brought about by its standardized operation and intensive management promotes the strengthening of the cost control ability and the creating of products of high cost performance.

According to the report, sufficient land reserve, low cost, and strong execution will become the driving force of Evergrande for further breakthrough. It is hopeful that the construction volume of the enterprise can exceed the expectation of the market, which may support the sales in 2010 performance to continue to grow.